Shoppers Drug Mart offers personalized digital loyalty experience

Toronto – Shoppers Drug Mart Corp. is providing members of its Shoppers Optimum loyalty program with My Optimum. My Rewards, a new personalized digital experience. The new digital platform includes an enhanced Shoppers Drug Mart app and a digital Optimum card.



Optimum members will now receive personalized offers and points via their mobile device, email or the Web, and can load them to their digital or plastic Optimum card. They can also scan their digital Optimum card directly from their smartphone to earn and redeem points.



The digital Optimum card is now available for Apple and Android devices by downloading the redesigned Shoppers Drug Mart mobile app. The new Optimum digital platform delivers weekly load-to-card offers tailored to members' shopping preferences, including a personalized flyer picking the relevant promotions for each customer.



Optimum members will receive offers on products they want and use, allowing them to earn rewards faster on everyday purchases along with special offers on new items.



Other features include checking points balances from mobile device, prescription the management, a store finder, and the ability to add the digital card to Passbook on iOS.