Store intelligence is sweet for specialty candy retailer

2/25/2016

Imagine if the type of products consumers normally buy at the last minute represented your product assortment.



For Rocky Mountain Chocolate Factory Canada, a Vancouver, British Columbia-based specialty vertical candy retailer with about 68 Canadian stores, this is the reality of the store environment.



“We are an impulse store that depends on traffic,” said Brian Kerzner, president of Rocky Mountain Chocolate Factory Canada, in an interview with Chain Store Age. “Generally we don’t generate our own traffic. So our ability to convert is key.”



By utilizing store analytics technology from mobile location analytics provider StoreSmarts, the retailer has been able to collect statistics on customers such as conversion rates and specific store traffic counts. StoreSmarts uses dedicated software and proprietary analysis algorithms to assist in data-driven store decision making through a real-time responsive web dashboard and mobile app.



Looking ahead, Rocky Mountain hopes to leverage StoreSmarts to gain some intelligence on who exactly is visiting its stores.



“We have had no method of determining who our customer was prior to them transacting a sale with us,” said Kerzner. “We are hoping to ultimately tie the StoreSmarts system directly into our POS, so we can identify our customers prior to them hitting the POS. We aren’t quite there yet as it is a cutting-edge technology.”


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