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Study: Amazon doubles overall e-commerce same-store sales in Oct.

BY Dan Berthiaume

Morrisville, N.C. — Amazon.com’s same-store increase rate dropped from September to October 2013, but still more than doubled the same-store sales growth rate of overall e-commerce. According to data from cloud-based e-commerce solutions provider ChannelAdvisor, Amazon's October same-store sales came in at 32.4%, a decrease compared to August's 37.9%.

But even with a decrease from September to October, 32.4% is more than twice the 15% baseline growth rate of e-commerce. Meanwhile, EBay’s same-store sales growth came in at 4.4% down from September's 8.9% and below the baseline e-commerce growth rate.

Third-party manufacturers (3PM) continued strong growth in October coming in at 65.5% an increase from September's 46.4% and four times the pace of e-commerce. Much more subdued were comparison shopping engines (CSE), which came in at 4.2% for October down from September’s 6.6%. This was largely driven by weakness in the traditional CSE segment that over-shadowed strength in Google Shopping / PLA, which grew 13.7%, down from 45.2%.

Search came in at 6.7% for October a decrease from September's 28.5% growth.

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