Study: Men shop mobile more than women

BY Dan Berthiaume

Boston – Women are more likely to have shopped online in the past year than men (57% compared to 52%), but men are more likely to have made a purchase via smartphone (22% compared to 18%) or tablet (20% compared to 17%), according to a new study from SeeWhy Conversion Academy.

The report, “The Roles of Gender, Geography and Age in Mobile Commerce,” reveals that among 18-to-24-year-olds, women are actually more likely than men to shop via smartphone (21.6% compared to 21.3%) and tablet (20% compared to 14%).

Other interesting results from the study include:

  • Both sexes typically use tablets for shopping in their living rooms (44.2%) and bedrooms (22.5%), while 9.8% of respondents make purchases in the bathroom.
  • Nineteen percent of men and 25% of women use mobile devices to check prices and read reviews in the store.
  • Fifty-one percent of consumers in the Northeast and 71% of consumers in the South have made a purchase online.
  • Six-in-10 shoppers age 65 and older have made an online purchase this year.

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