Study: U.S. retail sales hit $4.53 trillion in 2013; e-commerce at $264 billion

BY Dan Berthiaume

New York – Total U.S. retail sales during 2013 reportedly reached $4.53 trillion, a 4.2% increase from$4.35 billion in 2012. According to new data from EMarketer, e-commerce sales of $263.3 billion, up 16.9% from $225.3 billion the prior year, helped drive overall retail sales growth.

Non-e-commerce sales totaled about $4.27 billion, a 3.5% increase from $4.12 billion in 2012. In 2014, EMarketer predicts that e-commerce sales in rhe U.S. will grow 15.5% to total $304.1 billion, or 6.4% of total retail sales of $4.73 billion.

In terms of m-commerce, EMarketer reports sales from mobile devices including tablets and smartphones totaled $42.13 billion, a 70% jump from $24.78 billion the prior year. EMarketer forecasts m-commerce sales will grow another 37% to $57.79 billion in 2014. M-commerce represented 0.9% of U.S. retail sales in 2013 and is expected to comprise 1.2% of U.S. retail sales in 2014.

By 2017, EMarketer projects total U.S. retail sales of $5.55 trillion. That figure includes $491.5 billion of e-commerce sales and $132.69 billion in m-commerce sales.


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