Survey: More consumers buying CPG products direct online
Consumer packaged goods (CPG), once purchased almost exclusively in stores, are quickly moving into the digital realm as more and more consumers are researching and purchasing CPG products online.
That’s according to a Periscope By McKinsey survey, in which at least 70% of the respondents were found to doing undertaking some form of online CPG shopping activity, with French (40%) and U.K. (39%) consumers exhibiting the greatest balance of multichannel shopping preferences followed by German (33%) and U.S. (32%) shoppers.
The top two factors influencing online CPG purchasing decisions by U.S. shoppers were price and free delivery (57%). Promotions and discounts were a close third for consumers in every country except Germany, where 30% of respondents said product descriptions were the next most important factor.
Highlights from the survey include:
• Online shoppers prefer non-perishable categories in CPG. Non-edible and durable food items are performing considerably better than perishable products like dairy and bread, revealing shopper hesitation about purchasing these types of products online.
Also, beauty and personal care products topped the shopping list for consumers in the U.S. (38%), and also in France (47%), the U.K. and Germany (46%). cleaning supplies were included in the “Top 4” product categories consumers had shopped online within the past two months.
• Discounts and bulk purchasing options drive online purchasing. When asked to evaluate how their online shopping habits differ from shopping in-store, consumers in all markets said they are more likely to buy more in bulk online and are willing to spend more if they can identify discounts and offers.
• Age plays a role in CPG shopping channel preferences. Millennial shoppers (aged 18-29) were the largest group in each country surveyed, except the U.K., to only or mostly undertake their shopping for CPG products online. Interestingly, in the U.S., 22% of respondents who shop for CPG items only online were aged 50-59.
CVS Health to help customers find less expensive medications
CVS Health has launched an ambitious initiative to help patients tackle the rising costs of prescription drugs.
The centerpiece of the program is a tool, the “CVS Pharmacy Rx Savings Finder,” that will provide more transparency at CVS pharmacy counters. It will enable the company’s 30,000 pharmacists to check for prescription savings opportunities right at the counter. Pharmacists will be able to quickly review a patient’s prescription regimen, medication history and insurance plan information to determine the best way for them to save money on out-of-pocket costs under their pharmacy benefits plan.
“Today’s consumers are faced with higher prescription drug prices than ever before and many of them are now paying for a larger share of their prescription drug costs out of their own pockets at the pharmacy counter due to growth in high deductible health plans,” said Thomas Moriarty, chief policy and external affairs officer, CVS Health. “Until now, patients haven’t had the appropriate tools available to them to help them manage these costs.”
The new tool will show the pharmacist if the prescribed medication is on the patient’s plan and is the lowest cost option available, and if there are lower-cost options covered under the patient’s pharmacy benefit such as a generic medication. It will also show any cost savings that may be gained by filling a 90-day prescription rather than a 30-day one, and if a generic or lower-cost alternative is not available, other potential savings options for eligible or uninsured patients where allowed.
CVS said that experience has shown that patients who are confronted with high out-of-pocket costs at the pharmacy counter are less likely to pick up their prescriptions and are less likely to be adherent to their prescribed therapy. The company will launch the new system initially with its CVS Caremark PBM members, and roll it out more broadly throughout the year.
“Armed with the information available through our Rx Savings Finder, our more than 30,000 CVS pharmacists can play an important role by helping patients save money on their medications, providing advice on how and when to take them, and ultimately helping them achieve better health outcomes,” said Kevin Hourican, executive VP, retail pharmacy, CVS Pharmacy.
CVS has also introduced new ways doctors of their customers can see drug costs “in real time” through a program available in the physician’s office that allows prescribers to pick lower cost medicines.
The new prescription cost-saving program comes as CVS is in the process of completing its acquisition of Aetna, the nation’s third-largest health insurance company.
Teens more hot for food than clothing
Teenagers are really into food.
In a trend that’s been growing in recent years, teens are spending more money on food than clothing, according to Piper Jaffray 35th semi-annual “Taking Stock With Teens” survey, which highlights discretionary spending trends and brand preferences among 6,000 teens across 40 U.S. states. The survey showed that overall teen spending is up 6% from fall, and up 2% from a year ago.
“Our spring survey has shown an uptick in teen spending, which we believe mirrors the economic expansion we are experiencing broadly,” said Erinn Murphy, senior research analyst, Piper Jaffray. “Within a teen’s wallet, food is the top priority but video games (for males) and beauty (for females) are gaining share.”
Top restaurants with teens include Chick-fil-A, Starbucks, Chipotle and McDonalds.
Beauty spending hit a new high for female teens at $368 per year. It was up 4% over last year and 22% from last fall, with the increase driven by the skincare category.
On the apparel front, streetwear saw the largest incremental gains, led by Vans and Supreme. The survey also found that a 1990s revival is underway with Champion and Tommy Hilfiger. But Ralph Lauren moved out of the top-10 brand list for males. It had been top-10 brand since 2002.
In other teen preferences:
• Nike is the top (23%) clothing brand, followed by American Eagle Outfitters (10%) and Adidas (6%). However, Nike’s mindshare declined while Adidas’ climbed.
• Refined classic brands hit an all-time low of 5%, with weakness from Ralph Lauren, Sperry and Vineyard Vines.
• Sephora ranked as teens’ favorite beauty destination (44%), followed by Ulta (28%) and Target (11%).
• Top footwear brands included Nike (42%), Vans (16%) and Adidas (14%).
• Amazon ranked as the top online shopping site (44%), with Nike a distant (6%) second.
• Snapchat and Instagram are teens’ fave social media channels.
• Intent to buy iPhone reached a new high – 84% of Gen-Z will choose the iPhone next (compared to 82% last fall).
• eBay mindshare declined to its lowest level recorded at 1.8%, compared to 3% in fall 2017.