Survey: Consumers want Black Friday apps
New York –- There is a high demand among consumers for mobile apps that would make the Black Friday shopping experience easier. According to data from Verizon, 80% of consumers say knowing where to get the best Black Friday deals would make their experience easier.
Another 78% say that they would benefit from knowing which stores have the shortest lines, and 79% say they would like to know how many of the hottest deals are left at each store. About six in 10 (59%) have used a smartphone to make Black Friday shopping easier.
Looking at preferences for shopping on Cyber Monday compared to Black Friday, more consumers (40%) say they plan to shop on Cyber Monday than Black Friday (36%). Compared to other age groups, Millennials (ages 18-34) are the biggest Cyber Monday shoppers (42%). However, Millennials prefer Black Friday (44%) slightly more than Cyber Monday (42%). Those between 35 and 54 prefer Cyber Monday (41%) significantly more than Black Friday (33%).
Verizon also measured some regional differences in Black Friday shopping habits:
• People in the West (39%) are most likely to go shopping on Cyber Monday compared to other regions (33% Northeast, 36% South, 36% Midwest).
• Those in the West (67%) are significantly more likely to use their smartphones for Black Friday shopping help compared to other regions while nearly half of all Midwesterners (45%) and Northeasterners (44%) do not use them.
Nordstrom rolls on, loyalty expands
New stores, 3.9% same store sales growth and increased loyalty propelled Nordstrom to record third quarter sales.
The company’s total sales increased 8.9% to $3 billion thanks to the addition of new stores and a 3.9% same store sales increase that was driven by online growth. Profits increased 3.6% to $142 million compared to $137 million while earnings per share increased 5.8% to 73 cents from 69 cents.
The company said sales at full line stores increased 0.5%, reflecting the addition of three new stores during the quarter and flat same store sales. Nordstrom Rack sales increased 15% thanks to the opening of 16 stores and a 1.7% comp increase. The greatest growth came from the company’s direct business which increased 22% as assortments were expanded.
The Nordstrom Rewards loyalty program continues to contribute to the company’s overall results as well. Members shopped more frequently and spent more on average than non-members. The company opened approximately 275,000 new accounts in the third quarter, an increase of 18% compared with the prior year. With 4.2 million active members, sales from members increased 13% in the third quarter and represented 38% of sales compared to 37% the prior year.
The company ended the quarter with 118 full line stores and 167 Rack stores.
Survey: 68% of consumers will do most or all of holiday shopping online
Redwood City, Calif. – About seven in 10 (68%) of consumers plan on doing most or all of their holiday shopping online. According to a new survey of nearly 1,000 consumers from from digital video advertising provider YuMe Inc., 77% are likely to buy some type of wearable technology.
Other key findings include:
• 58% of consumers plan to use one or more connected devices to shop online.
• 85% are likely to make a purchase using their computer.
• 25% are likely to make a purchase via smartphone.
• 22% are likely to make a purchase using a tablet.
• 86% are enticed by free shipping promotions.
• 79% shop online in order to take advantage of online-only deals.