Survey: Keep e-commerce simple

10/7/2015

Brevity is the soul of online retail.



According to a new survey of more than 300 consumers from checkout optimization provider PCA Predict, 84% of U.S. consumers stated they would abandon their e-commerce order if presented with complicated or lengthy Web forms.



Asked about their experience with retailers failing to deliver, an overwhelming 95% of U.S. consumers said that they would be unlikely to shop with a retailer again if an order failed to arrive.



The survey also highlights the importance of retailers sending delivery confirmation, with the majority of consumers choosing email as their preferred means of communication.



Key findings include:



• 37% of 18-34-year-olds in the U.S. want to receive delivery confirmation by SMS.



• 29% of consumers have given a retailer a fake cell number.



• Almost three-quarters of those who admitted supplying a fake cell phone number did so because of concerns with privacy.



• More than a third of U.S. shoppers would be more likely to share their phone number with a retailer if they made it clear how it would be used.


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