Survey reveals the most trusted tech brand by millennials
When it comes to tech companies, millennials place their trust in a well-known e-commerce retailer.
A nationwide survey commissioned by the Marketing Executives Networking Group reveals that more than half of millennials age 18-34 indicated they trusted Amazon more than any other major tech company.
In addition, about 17% of the millennials named Google as their most trusted tech brand, followed by Apple (12%). Roughly 8% selected Facebook, and about 5% indicated that Microsoft was the most trustworthy of the major tech brands.
The survey also showed that millennials are more likely to be brand loyal than older consumers. For example, 55% of millennials claim to be more brand loyal today, compared to 39% of consumers in the 35-and-older group.
"Millennials are very brand loyal and if you get them using your brand early they will continue to do so for a long time,” said Jim Bilelio, president of millennial marketing firm U.S. Marketing. “However, if your brand loses their trust, millennials will tell the world about it through social media and your reputation will be damaged,"
The survey was conducted online between May 1 and May 8, 2015 among a nationwide representative sample of 1,036 consumers.
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