Survey: Social commerce comes of age
Although social commerce is still relatively new, it appears to be quickly gaining acceptance with consumers.
According to a new survey of more than 1,500 U.S. consumers from Citi Retail Services, social commerce, or the concept of using social media to drive sales, is evolving and growing at a faster pace than all other online channels. And shoppers are buying in.
A total of 58% of respondents said that they’re following retailers on social media sites, the most popular being Facebook, followed by Twitter, Instagram and Pinterest. And they’re not just following retailers – they’re actively interacting with retailers via these channels.
The study showed that 62% have interacted with a retailer by “liking” a post; 40% have commented on a post; and 31% have reposted content from a retailer on their personal feed.
When it comes to the next step of the purchasing process – thinking about making a purchase – respondents said that the following social media apps/sites are influential in their decision of what retailer(s) to give their business to: Facebook (35%), YouTube (25%), Pinterest (19%), Twitter (15%), Instagram (12%) and Snapchat (5%).
And as it relates to taking it a step further and actually completing a purchase via social media channels, the tide seems to be turning with 60% of respondents saying they would be open to purchasing through social media.
Consumers already digitally “live” on social media, using it as a preferred channel for routine Web access. By making it easier for customers to research, find and purchase products directly from leading social media sites, retailers are adapting to the latest expectations for a holistic omnichannel experience.
Jordan’s Furniture’s new store will put customers on the roaps—literally
Jordan’s Furniture, known for its larger-than-life stores that combine retail with all manner of entertainment, is outdoing itself in its next location.
The retailer is building a 192,500 sq.-ft. store in New Haven, Connecticut—its first in the state—that will feature a massive indoor roap course, billed as “IT Adventure Roaps Course,” that includes two 60-feet high ropes courses. Jordan’s is devoting 20,000 sq. ft. to the attraction.
The courses incorporate four separate levels and over 100 activities like zig zag swinging beams, crisscross angle rope ladders, cargo nets, bridges, plank-walking, a cat walk and a 48-feet high free fall jump.
There will also be four 200-feet long zip lines that are 48-feet high. Visitors will be able to zip over a 1,000-nozzle water show with state of the art lights, sound and music, choreographed to 45-feet high water. The light and sound show will be created by Clair Solutions, the company that designed Radio City Music Hall, The Grand Ol Opry and the Michael Jackson Tour.
Jordan’s will offer a smaller version of the ropes course for children under 48" tall. Parents can walk alongside or watch.
"Be prepared to be wowed!" said Eliot Tatelman, president and CEO, Jordan’s Furniture.
The New Haven store, scheduled to open this December, will feature the largest entertainment area of any Jordan’s stores to date. The retailer currently operates five stores (three in Massachuseets, one in Rhode Island and one in New Hampshire) and each features its own unique brand of entertainment, from IMAX theaters to laser water shows to full-service restaurants.
Amazon ends consumer-facing service
Amazon.com is famous for launching new services and solutions at a dizzying rate, but the online retail giant is quietly preparing to close one down.
In an announcement posted on the Amazon Local daily deals site, the retailer says it will stop deals on the site and app as of Dec. 18. Amazon Local will continue business as normal until that date. Amazon Local purchase vouchers will remain valid for five years from purchase date as required by law in all 50 states.
Deals offered on the main Amazon site, such as Deal of the Day and Kindle Daily Deals, will continue unaffected.
Other daily deals sites have also been hitting hard times lately. LivingSocial, which Amazon partially owns, recently laid off 200 employees. In September, Groupon laid off 1,100 employees and said it would end its business in some foreign countries.