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Tailored Brands in partnership with the NFL

BY Marianne Wilson

Football fans will soon be able to show their dedication to their favorite teams in a new way.

Men’s Wearhouse and Jos. A. Bank, both subsidiaries of Tailored Brands, entered into a multi-year licensing agreement with the National Football League. Starting on Thursday, Sept. 5, shoppers will be able to customize their suits and sport coats with NFL-themed linings from many of their favorite NFL teams at any Men’s Wearhouse or Jos. A. Bank store in the U.S. The launch of the new service is timed to coincide with the kick-off of the 100th season of the NFL.

The digitally printed linings will include styles featuring various NFL team logos. Customers can order a custom suit jacket and sport coat in-store and select their fabric, fit and unique details such as the NFL lining.

The agreement is part of the company’s long-term commitment to its customers to provide personalized products and services and an inspiring and seamless omnichannel shopping experience, according to Tailored Brands.

“These new options underscore our continued investment in our custom clothing business, which represents the ultimate personalized experience for men’s clothing,” said Dinesh Lathi,” president and CEO of Tailored Brands.

“We are excited to work with Tailored Brands,” added Michelle Micone, senior VP of consumer products of the National Football League, “and offer our fans something they’ve long been asking for through a licensing agreement with brands who continue to be recognized as the industry leaders in men’s custom clothing.”

Tailored Brands’ store network includes 1,400 locations in the U.S. and Canada as well as branded e-commerce websites. Its brands include Men’s Wearhouse, Jos. A. Bank, Joseph Abboud, Moores Clothing for Men and K&G.

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