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Target enjoys many digital returns for holidays

BY Dan Berthiaume

Minneapolis – Target Corp. enjoyed many digital returns during the 2014 holiday season, as the retailer broke seasonal digital sales records. Target.com sales on the all-important Black Friday and Cyber Monday shopping days were up 40% from 2013.

In particular, Target’s mobile commerce efforts paid dividends during the holiday season. Mobile traffic made up 60% of Target.com traffic November through December, and Black Friday weekend purchases made via mobile phones were two times higher than 2013. Target’s Cartwheel digital coupon app added two million new users during the holiday period and surpassed $1 billion in promotional sales since it launched in May 2013.

Mobile technology also served as a valuable in-store navigation tool for holiday shoppers, who used store maps in Target’s new iPhone app more than 400,000 times. In other omnichannel developments, Target.com store-pickup orders hit a new record high on Thanksgiving Day. And more than 950 guest-generated posts to #TargetStyle on Instagram were featured this holiday in the revamped Target app for iPad. Target also launched an upgraded iPhone app for the holidays.

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