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Target is ‘most popular’ in survey

BY Marianne Wilson

A retailer’s popularity varies depending on whether a shopper values low prices or has expensive tastes.

That’s according to a survey by Internet-based market research and data analytics firm YouGov that ranks the most popular department stores in the United States. (In addition to traditional department stores, discounters, off-prices and warehouse clubs were included in the survey by YouGov, an in.)

The most popular department store is Target, of which 69% of Americans have a positive opinion. Target is followed by Dollar Tree (66%), Kohl’s (64%), Walmart (63%) and Costco (61%).

Among those who look for the lowest prices when they shop, Dollar Tree (67%) takes the top spot and Target (66%) drops to second place. Walmart (66%), Kohl’s (62%), and J.C. Penney are also popular with low price shoppers.

Consumers who say they have expensive tastes rank Target (79%) as their favorite department store. Macy’s (67%), Costco (67%), J.C. Penney (66%), and T.J. Maxx (65%) are also popular among those with expensive tastes.

Two brands remain constants despite differences between the two types of shoppers, according to YouGov. Target and J.C. Penney enjoy popularity among both consumer groups, suggesting a diverse range of low cost and expensive product lines that satisfies both retail needs.

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The most trusted retail brand is…

BY Marianne Wilson

A regional supermarket retailer enjoys a high degree of trust among consumers.

Wegmans took the No. 2 spot on Temkin Group’s 2018 Temkin Trust Ratings. Based on a study of 10,000 U.S consumers, the ratings, which are now in their eighth year, benchmarks the level of trust that consumers have with 318 companies across 20 industries. USAA’s banking business, with a rating of 81% earned the top spot, followed H-E-B (79%), credit unions (77%), and USAA’s credit card and insurance businesses (75%).

Several other retailers placed in the top 20, with Publix and Hy-Vee both ranked at No. 12 with a rating of 72%. Trader Joe’s, Aldi Ace Hardware, Menards and O’Reilly Auto Parts all came in at No. 14 with a rating of 71%.

The supermarket industry earned the highest average trust rating (66%) of any industry, followed by investment firms (62%), insurance companies (61%), and auto dealers (61%). TV/Internet service providers earned the lowest average TTR (32%), well below the next lowest industry, health plans (49%).

“When it comes to earning consumer trust, TV/Internet service providers are failing miserably. They let down customers so regularly that they’ve fostered an environment of deep mistrust,” states Bruce Temkin, managing partner of Temkin Group.

The 2018 Temkin Trust Ratings along with other ratings can be accessed at the Temkin Ratings website, TemkinRatings.com.

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Nordstrom gets more inclusive size-wise

BY Marianne Wilson

Nordstrom wants to make its shopping experience more inclusive for everybody — and every body.

The department store retailer announced it is expanding its extended sizing initiative to 30 stores, with 100 brands producing extended sizes –more zeros, 2’s, 14’s, 16’s and 18’s — across multiple categories, including denim, dresses, swimwear, activewear and lingerie. New signage highlights the extended sizes in the participating stores.

“Style and fashion apply to everyone,” said Tricia Smith, Nordstrom executive VP and general merchandise manager for women’s apparel. “We don’t view being size inclusive any differently that the need to be more inclusive across the board — whether it’s ethnicity, size or body type.”

The sizing initiative launched at Nordstrom Century City in Los Angeles in October 2017, with participation primarily coming from denim brands including Topshop, Rag & Bone and Madewell. For holiday 2017, Nordstrom launched the initiative online with 40 brands making extended sizes.

Nordstrom noted it is not eliminating its existing plus-size or petite departments, but instead is working toward filling the gaps in sizes and integrating all sizes together for a more size-inclusive shopping experience.

“The industry really needed a retailer to be the voice of customers and ask for more sizes,” Smith said. “We’re thrilled more and more brands are extending their offerings to this population of stylish women who were previously missed. We remain focused, inspired and committed to inclusivity and having more sizes available to serve customers.”

Nordstrom is further expanding the extended sizes initiative for the upcoming Anniversary Sale (beginning July 20,) with many of its own private label brands making up to size 24. For fall 2018, a broader range of size-inclusive mannequins designed exclusively for Nordstrom will be rolled out in the 30 stores to help create a size inclusive shopping experience. The retailer will also be working on expanding the range of sizes available from its European brand partners.

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