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Target to get an earlier start this Thanksgiving

BY Marianne Wilson

Target Corp. is kicking off the holiday shopping season by opening its stores a bit earlier on Thanksgiving — and by making some Black Friday deals available early.

The discounter on Thursday announced it will open at 5 p.m. on Thanksgiving (Nov. 22), and close at 1 a.m. It will reopen its doors on Black Friday at 7 a.m. Last year, Target opened at 6 p.m. on Thanksgiving. (Macy’s and Kohl’s will open at 5 p.m. on Thanksgiving, and J.C. Penney will open at 2 p.m., which is in line with what all three retailers did last year.)

Target on Thursday also unveiled its annual Black Friday ad, which includes deals on everything from televisions (with more than 15 under $300) and the Xbox One console to home, apparel and beauty. For those looking to get a jump-start on holiday shopping, the retailer is offering select Black Friday deals across categories in stores and on Target.com today (Nov. 1) only.

In addition, Target is offering a bonus to shoppers who spend $50 in store or online or scan the wallet feature in the Target app in stores on Black Friday (Nov. 23): a coupon for 20% off on a future shopping trip, redeemable from Nov. 27 through Dec. 8. And as it did last year, Target will offer localized store maps in its app that clearly identify where specific Black Friday deals are located within each Target store.

Target also announced that mobile checkout is now available at all its stores nationwide. During peak events like Black Friday, associates will be located in the busiest areas of the store, such as electronics.

“We know many of our guests look forward to our Black Friday deals every year, and today, they can start shopping and save big on some of the hottest items of the season,” says Mark Tritton, executive VP and chief merchandising officer, Target. “Combined with the unmatched easy ways to shop with us — including new mobile technology that allows guests to skip the line for an even more convenient checkout — we’re confident guests will save time and money, and experience the joy of the season by choosing Target.”

Target has already unveiled its overall holiday strategy, which includes a bigger emphasis on toys, and free two-day shipping, with no minimum purchase and no membership requirements.

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