Taylor Swift picks Chinese e-commerce partner – it’s not Alibaba

Beijing – Pop star Taylor Swift has selected a Chinese e-commerce partner – and it isn’t Alibaba. Chinese e-commerce platform JD.com will be the first authorized seller of Taylor Swift merchandise in China.



The new JD.com store will be the official online source of Taylor Swift items, including a new fashion line the music superstar designed specifically for the Chinese market.



"JD.com is simply the one and only e-commerce site where shoppers in China can be assured they will get only authentic Taylor Swift products that meet the high quality standards her fans deserve," said Mark McDonald, chairman of Heritage66 Company, Taylor Swift's Nashville-based partner company that will host her products on JD.com. "We are excited to unveil a Taylor Swift Fashion line exclusively on JD.com later this summer."