TBC selects Revionics pricing tools

BY Dan Berthiaume

Palm Beach Gardens, Fla. – Tire retailer TBC Corporation has entered into a three-year agreement for the Revionics Price Optimization and Revionics Promotion Optimization solutions. TBC seeks to improve value-based pricing strategies and promotional offers that appeal to localized markets while driving increased sales and margins in the automotive aftermarket industry.

Specific activities TBC will use Revionics technology for include executing competitive positions and desired price image, aligning price strategy with category and financial objectives, executing promotions, and measuring pricing and promotion effectiveness.


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