This holiday season’s biggest spenders will be…

BY Deena Amato-mccoy

Millennials are expected to be the biggest gift-givers this holiday season, and social media will be their shopping platform of choice.

This was according to the “12th Annual Holiday Shopping Survey,” from Accenture. The study revealed that that Americans will spend an average of $658 on holiday shopping this year, compared with $632 in the 2017 survey. Older Millennials will spend an average $779, and nearly four times as many younger Millennials compared to Baby Boomers (49% versus 13%) plan to spend more this holiday season.

Retailers that are well-positioned to grab this wallet share are those with strong inclusion and diversity practices, including those regarding age, gender, ethnicity and disability, among others. In fact, 51% of younger Millennials are more likely to shop at a retailer that demonstrates awareness of such issues.

Millennials are also more likely to choose brands that demonstrate inclusion and diversity across promotions and offers (cited by 70% of younger Millennials and 69% of older Millennials), their in-store experience (66% and 72%), product range (68% and 70%), and their environmental awareness (61% and 57%).

Social media platforms will be a go-to for Millennials’ holiday shopping this year. Customers planning to use social-media sites for their holiday shopping this year nearly doubled to 15% from 8% last year. The percentage of those planning to check Instagram before looking or buying elsewhere online more than doubled to 14% from just 6% last year.

“Social media continues to be a real disruptor in targeting today’s consumers, who are spending a great deal of time in these channels and naturally want to be able to purchase directly, through the click of a button,” said Jill Standish, retail lead, Accenture. “Now, more than ever, it’s imperative for retailers to further rethink and redesign their digital shopping capabilities and methods so they can meet customers on their terms.”

There is also a growing trend away from product gifts, such as toys, clothes and household appliances and toward “experience” gifts such as travel, dining out, concerts and the theater. Millennials are also purchasing more “services” gifts, such as lawn care, home cleaning and spa treatments. Those who plan to buy physical products as gifts this year dropped 11 percentage points from last year to 73%, and the number who said they planned to buy experience or service gifts increased five percentage points to 49%.

When shopping for groceries during the holidays, 82% of respondents will visit companies where they “trust the grocery provider and its products and services.” Meanwhile, 78% will shop at retailers that “offer the best range of options so you can buy majority of items in one place,” and 69% would be inspired to purchase from a grocery provider they don’t normally go to if the store was conveniently located.

Younger shoppers also appear less concerned with the economy and their overall financial situation than they were last year. One-third are less likely (15% versus 23% last year) to cite “a concern about the economy” as a factor negatively affecting their holiday shopping this year. Fewer shoppers plan to take advantage of retailers’ cost-savings programs or benefits – such as loyalty programs, on-the-spot competitor price-matching, special e-mail offers, Amazon Prime Day, and deal sites such as Groupon or Living Social. Respondents who said they would buy all their gifts in one place, even if it meant paying more, increased 7 points, to 32% this year, according to the study.


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Tween retailer launching entertainment division

BY Marianne Wilson

Justice is extending its brand in a new direction.

The tween girls apparel retailer announced the launch of a new division, Justice Studios, that will create original “empowering” content for young girls, including graphic novels, video series, music, documentaries and more.

“We continue to look for unique ways to engage our audience outside the store, and we view Justice Studios as the next step in our retail evolution,” said Lece Lohr, president of Justice, which operates more than 860 stores worldwide and is part of ascena retail group. “Our goal is to create empowering content that supports our Live Justice values, and shows girls that they can truly change the world.”

In launching the new division, Justice is partnering with Elevate Pictures, a Columbus, Ohio-based entertainment and production company that will collaborate with the retailer on the development and production of the content. Several projects are currently in the works, including a graphic novel series, “Ultra Squad,” which will be geared toward a generation of girls who want to make the world a better place through teamwork, positivity and inclusivity. The first novel will launch in Justice stores nationwide and online November 3, 2018. The second project is a documentary, “Finding Clara,” that follows four hard-working young dancers in a production of The Nutcracker.

In addition, Justice and Elevate will collaborate on the second annual “Live Justice” Awards. The show will be expanded into a year-round platform aligned to the brand mission of empowering and honoring remarkable tween girls who are making a difference around the world. The show will also feature live performances and appearances by some of the biggest names in the tween world.

Justice Studios will announce new projects throughout the year.


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CSA Regulatory Wrap-Up

Regulatory Wrap-Up: Weekly recap of retail-related judicial, legislation actions – Oct. 1

BY CSA Staff


Labor Department – The Labor Department established a tentative deadline of January 2019 to release the long-awaited rule updating overtime pay requirements.

Arkansas – The state supreme court-appointed magistrate determined that the proposed minimum wage ballot initiative has enough valid signatures to proceed. The state supreme court will review the decision and make a final determination. The minimum wage initiative, if passed, would gradually increase the state’s minimum wage to $11/hr by 2021.

California – The Ninth Circuit Court of Appeals officially revived a case regarding a Starbucks corporate policy that requires an employee to clock out before uploading data about employees’ hours, sales, and other information. The federal case follows a separate state supreme court ruling earlier this year that determined that Starbucks must pay workers for the off-the-clock work.

New York City, NY – Port Authority of New York and New Jersey Commissioners approved a wage increase for airport workers to $19/hr over the next five years. The increase represents the highest level of mandated pay for municipal workers across the country and could set a new bar in the Fight for $15 movement.

Paid Leave

Pennsylvania – A house committee passed a bill that preempts localities from enacting wage and benefit mandates such as Philadelphia’s paid sick leave ordinance. The full house could act on the bill but the governor has vowed to veto any such legislation that reaches his desk.

Labor Policy

Labor Department – Secretary Acosta said in public comments that the department would be looking at rulemaking related to independent contractors, often referred to as employee classification, after the agency addresses the joint employer issue. Acosta noted that the regulations around both issues are outdated.

NLRB – National Labor Relations Board Chairman John Ring stated in a letter to Democratic Senators that board member William Emanuel had been cleared of any ethics concerns. As such, he is free to participate in an ongoing case that involves the use of corporate emails for union activity. The current case involving Caesars Resort Casino may overturn the standard established under the Purple Communications ruling. Mr. Emanuel’s former law firm represented a party in that case, causing some Democratic leaders to question his objectivity.

California – Governor Brown signed into law a bill that mandates publicly-traded companies which are based in the state must have at least one female member on the board of directors. The bill further stipulates that boards with five or more directors must have two or three women members by the end of 2021, depending on the board’s size.

California – The governor signed into law a bill that limits employer’s use of nondisclosure agreements related to sexual assault, or any gender-based harassment or discrimination. He also vetoed a similar bill that would have banned mandatory arbitration agreements as a condition of employment.

New Jersey – A bill that calls for mandatory sexual harassment prevention training for restaurant employees was introduced in the assembly. The language would apply to restaurants with 15 or more employees, including owners, and requires that periodic training be administered, beginning 90 days after hire and retaken every 5 years. Some exemptions are allowed for businesses with a formal sexual harassment program.

In-N-Out Burger – The Fifth Circuit Court of Appeals ruled that In-N-Out Burger committed an unfair labor practice when it prevented employees from wearing Fight for $15 buttons on their uniforms.


Fight for $15 – Fight for $15 is gearing up for its largest national day of action in many years. This week’s protests, scheduled from Oct. 2-Oct. 4, will not just target QSRs but airport, hospital, childcare and other service-industry workers are expected to participate in the protests.

Health Care

California – Governor Brown signed into law legislation that bans small businesses from grouping together and taking advantage of association health plans as allowed by a recent executive order signed by the president. California is the only state so far that has banned such action.


NAFTA – The U.S., Canada and Mexico announced an agreement on an updated trade deal among the three countries. Some concessions were made on both sides to beat a self-imposed deadline of Oct. 1. The deal represents a potential major win for President Trump’s trade agenda, but it faces an uphill battle to get ratified by the U.S. Congress. Trump hopes that Democrats will be won over with pro-union changes to the agreement but concerns from some free trade conservatives could prove problematic.


California – Governor Brown signed a law that holds retailers jointly responsible for labor violations by port trucking companies with which they contract. The issue of employer classification of truckers as independent contractors has been controversial for years and has been the subject of a recent investigative series by USA Today, highlighting abuses in the industry like wage theft and other violations. The law creates a public list of trucking companies that have not appealed or paid labor judgements against them. Retailers that contract with those companies can be held liable for future violations.

Key Takeaways

  • The announced agreement on a new NAFTA trade deal among the U.S., Mexico and Canada represents the first major achievement of the Trump Administration’s trade agenda. While the deal won’t be ratified until 2019, expect the announcement to embolden President Trump’s rhetoric regarding tariffs, especially as it relates to trade with China as well as his standing on the campaign trail.
  • This week, Fight for $15 will hold what may be its largest national day of action in the past few years. Restaurant and retail locations located along protest routes may experience disruptions even though they are not named targets. Operators should be mindful and prepared to handle protests or walk outs.
  • The announcement this week by Walmart that it will utilize blockchain technology in its food distribution chain is an important step in better protecting our food supply. However, it may present a challenge down the road as there is a growing drumbeat for increased transparency within company’s supply chains. Retail and restaurant companies have consistently argued that they should not be held liable for labor and workplace abuses throughout their supply chain citing lack of direct control. That argument is potentially weakened if some companies can demonstrate a level of direct control throughout other aspects of the supply chain like food quality.  It’s an issue worth keeping an eye on.

Legislature Status for Week of 10/1/18

  • The United States Senate is in session this week
  • The United States House is in session this week
  • Four state legislatures are meeting actively this week:
    • MA, MI, NC & PA


Check out our Working Lunch podcast each week that includes further analysis into these legislative issues, policy, politics and much more. You can find Working Lunch on the Nation’s Restaurant News website, or by clicking here, and when you download the podcast and subscribe on iTunes here.

The Regulatory Wrap-Up is presented by Align Public Strategies. Click here to learn how Align can provide your brand with the counsel and insight you need to navigate the policy and political issues impacting retail.


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Do you think retail brands should steer clear of taking a stance on social and political issues?