Camper, Westfield, World Trade Center, New York City
Camper, the contemporary footwear brand based in Spain, stays true to its tradition of creating unique store experiences for shoppers at each of its locations and at its new outpost in Manhattan.
The 650-sq.-ft. store has a minimalist look, and features hardwood oak plank flooring with a satin finish. Oversized photo images provide a bold backdrop for product displays. The lighting is ambient and subdued in order to focus shoppers’ attention on the displays.
“Camper introduces different store concepts in order to create unique experiences for shoppers at each of its locations. The World Trade Center store’s design is based on the idea of diorama-like exhibits, in which shoes serve as the focal artifacts,” said Steven Andersen, principal, Montroy Andersen DeMarco (MADGI), New York City, which collaborated on the project with Studio Camper, the brand’s in-house store design team.
Seven-ft.-high “diorama” merchandise display cabinets are installed along three perimeter walls of the space. The cabinets consist of boxes of varying dimensions, designed to showcase either individual pairs of shoes or small collections. The boxes feature LED strips and replaceable photo backgrounds that reflect changing seasons and inspirations for each shoe design.
MADGI’s other recent and current retail projects include three U.S. Polo Assn. stores in New York City; six Zara stores throughout the U.S.; and the Discovery TSX retail/entertainment in Times Square.
Camper has more than 300 stores around the word, and also sells its product through 4,000 authorized doors in some 50 countries.
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