Lisa Johnson, VP, American Signcrafters
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Trendspotting: Custom Facades and Architectural Metalwork as Signs

BY American Signcrafters

To further differentiate commercial space the trend among architects, restaurateurs, retailers, and developers has been towards sign packages that seamlessly marry the building facade and family of signs.

“We are seeing a rush in all sectors towards increased curbside differentiation,” said Lisa Johnson, VP, American and Interstate Signcrafters. “What we are seeing more and more of are not just updates to existing signs, but updates to the whole fascia. The result has been one part sign, one part custom facade and some very unique projects.”

Johnson continued, “We are being called into projects that stretch the label ‘signage’ altogether. I’m getting calls for architectural elements, metalwork and custom fabrications that serve as signs first, but also essentially redefine the building exterior and help my clients stand out from their neighbors.”

Most recently American Signcrafters was charged with the fabrication and installation of a 34’ tall 290’ wide, all metal logo atop a professional sports arena in Brooklyn, as well as the fabrication and installation of an architectural signage project at 1500 Broadway in Times Square. Other examples, of custom facades and metalwork acting as signage, include our fabrication of a one-of -a-kind Incas inspired entry way for a hot new Miami restaurant, and our custom fabrication for MUJI’s NYC flagship on 5th Ave.

Readers are invited to contact American Signcrafters VP Lisa Johnson to discuss these unique architectural metalwork and signage trends at [email protected]. Johnson will also be present at the American Signcrafters SPECS Booth (#319).

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