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Walmart expands e-commerce capacity

BY Michael Johnsen

Plainfield, Ind. — Walmart had added to its online fulfillment capabilities.

A new Walmart e-commerce fulfillment center in Plainfield is now serving consumers in Indiana and throughout the country. Indiana Gov. Mike Pence on Wednesday joined company executives and community leaders at the new 1.2 million-sq. ft. building.

“Some of the most sophisticated technology we’re building comes to life in this building, and enables us to ship orders to customers quickly and cost-efficiently,” Neil Ashe, CEO, Walmart Global eCommerce, said. “As we add the Plainfield Fulfillment Center as the latest jewel in our next-generation fulfillment network, we’re happy to bring a little bit of Silicon Valley to Indiana.”

Walmart built the new e-commerce fulfillment center to handle its rapidly growing online business. The Plainfield facility is the latest addition to Walmart’s next-generation network that consists of additional e-commerce fulfillment centers, its transportation fleet and Walmart stores and distribution centers.

The new fulfillment center started operating in July and will add additional capacity in the coming months ahead of the holiday season.

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Restoration Hardware targets teens

BY CSA STAFF

Teens with a hankering for pricey furniture and décor — and affluent parents — will now have a new place to shop.

RH (Restoration Hardware) is launching RH Teen, which will offer “tasteful, high quality” furniture, lighting, linens and décor for teens. Launching in late September, RH Teen will have a own dedicated 200-page catalog (or, in RH lingo, “source book”), website and dedicated retail space in the company’s next generation of stores.

In targeting the teen market, RH joins Pottery Barn, which launched PB Teen in 2003, which includes freestanding dedicated stores.

"Today, teens have tremendous exposure to design through the multiple web and social media platforms and are becoming tastemakers in their own right, said RH chairman and CEO Gary Friedman. “We believe that RH Teen represents an opportunity to infuse taste and style into a market that has been underserved.”

Friedman added that the new concept is another example of the company’s ability “to innovate, curate, and integrate new businesses and quickly scale them across multiple channels — further demonstrating the disruptive nature of our brand.”

The high-end home furnishings company already has collections dedicated to infants and children.

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Target changes store pickup game in N.Y.C. area

BY CSA STAFF

Target customers at select stores in New York and New Jersey won’t have to get out of their cars anymore to pick up online orders.

Curbside, a California-based startup, announced that it has expanded its curbside pick-up service to New York and New Jersey with the rollout of 10 new Target locations. Until now, Curbside had been available only in the San Francisco area.

The service allows consumers to shop directly from their mobile phones and pick up right in front of the store without having to find items on shelves, wait in checkout lines or deal with parking. The service and app are both free and the company does not mark up store prices.

"We know today’s consumers are looking for faster and more convenient ways to shop,” said Casey Carl, Target’s chief strategy and innovation officer. “That’s why Target is constantly exploring new ways to improve the shopping experience and save our guests time and money. Curbside has proven popular among our Bay Area guests, and we’re excited to expand the service to guests in New York and New Jersey.”

Using proprietary location technology to provide a seamless and reliable handoff of goods in front of the store. The Curbside system notifies staff when shoppers are on approach.

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