Elysium Health is making the leap to brick-and-mortar.
The digitally native health-and-wellness brand will open its first physical store this summer, at Westfield World Trade Center in lower Manhattan.
Elysium Health, a life sciences company that develops health products based on advancements in scientific research, launched online in 2015. Its upcoming store will feature the brand’s cellular health supplement Basis, its biological age test Index and new products scheduled to be released in 2020. It will also offer interactive and educational experiences.
“As a digitally native brand, we always intended that the customer experience would grow to include a physical retail presence, but it was important that it bring to life a core tenet of Elysium Health – to make science accessible to everyone – in an experiential way,” said Elysium Health CEO Eric Marcotulli.
“Westfield World Trade Center has developed a concerted strategy to respond to and build upon the rapidly growing momentum of today’s health-and-wellness movement,” said Dennis Marnick, senior VP, leasing, Unibail-Rodamco-Westfield.
Elysium Health joins Gloveworx, Duane Reade, and Rituals as part of Westfield World Trade Center’s overall health-and-wellness offering to lower Manhattan.