OPERATIONS

Adidas targeted by hackers

BY Deena M. Amato-McCoy

Adidas is the latest company to suffer a data breach.

On Friday, the athletics giant began alerting customers that an unauthorized source made its way into its website. The hacker claims to have acquired limited data associated with certain Adidas consumers, according to the company.

Pilfered data includes contact information, usernames and encrypted passwords. No credit card or fitness information was compromised.

The company estimated the breach has impacted “a few million consumers,” an Adidas spokeswoman said in an email to Bloomberg.

Upon learning about the breach, the athletics retailer immediately began taking steps to determine the scope of the issue and to alert relevant consumers. Adidas continues to work with leading data security firms and law enforcement authorities to investigate the issue.

Other retailers targeted by cyber-thieves this year include Hudson’s Bay Co.’s Saks, Saks Off Fifth and Lord & Taylor brands, Best Buy, Panera Bread, Sears Holdings, and Under Armour.

“Retail websites have become a fertile hunting ground for attackers targeting customer data,” Fred Kneip, CEO, CyberGRX.

“Even when organizations do everything they can do safeguard their data, attackers have gotten very good at going through third parties to find a way in,” he added. “The Fort Knox approach of making your organization impenetrable simply doesn’t work today because so many third parties have access to your network. It only takes a single vulnerability within any of those third parties to put sensitive data at risk.”

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