Amazon order cancelations may have been aimed at counterfeits
Amazon has reportedly reinstated some of the thousands of routine merchandise orders it had canceled in the past two weeks.
According to Bloomberg, at least part of the reason for Amazon dropping orders from thousands of its established vendors was an effort to prevent counterfeit products from reaching its online stores. Bloomberg reports Amazon suggested to at least some of the affected vendors that they join its brand registry, which helps keep counterfeit goods out of the omnichannel giant’s supply chain.
Amazon has been focusing on preventing counterfeiters from selling their wares via its site. The company recently launched Project Zero, a program providing automated protections that continuously scan Amazon’s online stores for counterfeit goods. Project Zero also equips brands with a self-service counterfeit removal tool enabling them to remove counterfeit listings themselves, among other fake good-fighting capabilities.
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