OPERATIONS

City Furniture takes steps to protect customer data

BY Deena M. Amato-McCoy

City Furniture is protecting store-level customers from the damaging impact of identity theft.

By adopting Intellicheck’s fraud prevention app Retail ID Mobile, City Furniture has access to real-time customer identification authentication that prevents fraud, while still enabling the company to provide a seamless customer experience. The solution is currently being used in the company’s 29 locations across Florida, including the company’s newly unveiled showroom and warehouse in Ocoee.

The app is deployed on iPads used by store associates. The technology supplies real-time identification authentication that is 99.9% effective, and eliminates the need for point-of-sale system integration. It also eliminates tedious customer delays during checkout, but still prevents criminals from stealing customers data — information that criminals use to fraudulently obtain credit and debit cards or open new credit accounts to use to make large purchases.

“Millions of Americans have their identities stolen at every type of retailer each day, including furniture stores,” said Garry Ikola, City Furniture’s VP of sales. “We are putting a stop to it happening at City Furniture. With this tool, criminals can no longer use stolen identification information to make fraudulent transactions that result in devastating financial harm to the victims of these crimes.”

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