OPERATIONS

Gap streamlines payments across Europe

BY Deena M. Amato-McCoy

Gap Inc. is moving to unify the payments experience across its European stores and online.

As the line between in-store transactions and e-commerce continues to blur, customers expect a personal, consistent and completely seamless shopping experiences across all channels. To meet their shoppers’ expectations, Gap is rolling out Adyen’s payment technology in more than 150 stores across the U.K., France, Italy and Ireland, a move that provide a consistent experience across different markets. Both Gap and Banana Republic will also use the payments platform online, further extending the unified payment experience.

The platform will help eliminate the complexity of working with different local networks and legacy payment systems. It also helps to create a single view of payments and customer data, which will help Gap deliver a more personalized experience to its customers.

“A fast and frictionless experience is the cornerstone of retail transformation,” said Josh Ramzy, payments product manager at Gap Inc. “Partnering with Adyen in Europe will enable us to enhance our customer experience with convenient, fast and innovative payment methods.”

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