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Mastercard enhances security for ‘click-to-pay’

BY Dan Berthiaume

Mastercard is streamlining digital checkout with the Digital Wellness program.

The Mastercard Digital Wellness program is a collection of technologies and resources designed to make online checkout easier and more secure. As part of this program, Mastercard will deploy the EMV secure remote commerce specification, which eliminates passwords and reduces need to enter payment and shipping information, no matter where a consumer shops online, or which device or card they use.

Retailers participating in the program will also automatically get access to an added layer of security through tokenization and Mastercard’s NuData artificial intelligence and machine learning technology. NuData monitors website traffic patterns, analyzing sudden changes in browser type, surfing speed and time spent on web pages, allowing businesses to either monitor further or stop access.

Retailers can apply tokenization and NuData to online checkout, as well as their card-on-file business. Participants will also have access to a cyber toolkit, a cyber readiness program from the Cyber Readiness Institute, and additional resources over time.

Mastercard is working with payment processors and payment platforms such as Worldpay, Square, Adyen, Mastercard Payment Gateway Services, and Stripe to make these features available.

“We launched Mastercard Digital Wellness today because we believe that businesses shouldn’t have to sacrifice safety or choice as they build the best experiences for their customers,” said Jess Turner, executive VP, digital payments and labs, North America, Mastercard. “Any changes to how we shop online must deliver enhanced levels of security, transparency and flexibility for everyone.”

Mastercard Digital Wellness will roll out first to all U.S. businesses; the new click-to-pay checkout will be live for U.S. cardholders and retailers during the third quarter of this year.

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