A department store retailer is extending its holiday hours in a different way.
Between Dec. 16 and Dec. 24, Nordstrom will offer a curbside pickup service in 10 stores seven days a week, and 24 hours a day. Nordstrom expects the program to give digital shoppers more flexibility during the holiday season. The 10 stores that will offer the service are in Seattle and Bellevue, Washington; Chicago and Oakbrook, Illinois; Dallas; Maclean, Virginia; White Plains, New York, Costa Mesa, San Jose and San Diego, California.
Here’s how the service works: Customers who have placed a buy online & pickup in-store order from Nordstrom can call or text the “Curbside Pickup” phone number — which can be found in their order confirmation email — 10 minutes before arriving at the store. Upon confirming the order, a Nordstrom employee will meet customers at the dedicated curbside pickup location with their merchandise.
During the holiday season, customers can also text the word “gift” to the Curbside Pickup phone number to receive a complimentary gift wrap kit with their purchase, Nordstrom said.
The curbside pickup program will also augment Nordstrom’s other customer services, including buy online, pickup in-store; reserve online, try on in-store; express alterations and same-day delivery.
The initiative comes on the heels of Nordstrom's decision not to take the company private this year. In June, the company announced that members of the Nordstrom family, who own approximately 31.2% of the company’s stock, had formed exploratory group to research the possibility of taking the company private.
As lenders became increasingly cautious amid today’s unstable retail climate, Nordstrom’s controlling family members announced last month that they would suspend active efforts for the remainder of the year.