OPERATIONS

PGA Tour Superstore supports growth with focus on inventory

BY Dan Berthiaume

PGA Tour Superstore is ensuring it can properly stock stores and its e-commerce site as it prepares for expansion.

The experiential golf gear and apparel retailer is implementing Aptos Merchandise Financial Planning. PGA Tour Superstore will leverage the Aptos solution to support end-to-end merchandise planning processes, including strategic planning and budgeting, planning by attributes, open to buy, location planning and in-season management.

“Aptos was the clear choice based on the solution’s ability to scale, their roster of planning customers, and overall, the solution being the best fit for PGA Tour Superstore’s business,” said Jill Spiegel, senior VP, merchandising, PGA Tour Superstore. “Aptos Merchandise Financial Planning will help our organization optimize inventory performance and improve synergies across channels.”

PGA Tour Superstore is focusing on merchandising as it plans to accelerate its growth strategy by expanding its brick-and-mortar presence more than 50% in the next three years. The retailer will open at least six new stores in 2019, including its first ever in New England, and currently operates 35 stores in 15 states across the U.S.

PGA Tour Superstores offer in-house custom club fittings and repair, along with lessons from certified teaching professionals. Other attractions include practice hitting bays with swing analysis software, interactive simulators and expansive putting greens. The merchandise assortment includes clubs, accessories, footwear and a wide variety of apparel for men, women and juniors.

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