OPERATIONS

Target and Fast Company launch mobile competition

BY Marianne Wilson

New YorkFast Company magazine and Target are sponsoring a competition, the Target Retail Accelerator, that will award $75,000 to a developer who creates the best new mobile app or mobile website for the retailer.

Fast Company will chronicle the developers’ efforts on the website of its new technology vertical Co.Labs.

"Innovation is core to Target’s culture and strategy, and we are always looking for new ideas to enhance the shopping experience for our guests," Target president for multichannel and SVP enterprise strategy Casey Carl said. "We’re proud to partner with an innovative publication like Fast Company, and we can’t wait to see what the developer community brings to the table through the Retail Accelerator.”

Entries for the Retail Accelerator challenge will be accepted March 8 to April 30. Seven finalists will be selected in May by a panel of judges including Target and Fast Company executives, as well as industry experts to be named at a later date. Each finalist will receive $10,000 to put toward development of their prototypes. The finalists will then build and present refined prototypes, and in July a winner will be announced to receive the $75,000 grand prize. Target will then work to bring the winning idea to life.

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G.Han says:
Mar-27-2013 05:03 pm

The Fast Company magazine managers know how to create a product based business, they even sponsor the Target Retail Accelerator competition. A lot of people are interested in this, the grand prize of $75000 is very motivating, my son finished the Technical University and he also wants to try his luck.

G.Han says:
Mar-27-2013 05:03 pm

The Fast Company magazine managers know how to create a product based business, they even sponsor the Target Retail Accelerator competition. A lot of people are interested in this, the grand prize of $75000 is very motivating, my son finished the Technical University and he also wants to try his luck.

B.Moles says:
Mar-11-2013 01:57 am

This is awesome! $75,000 is really a big prize for the best mobile app developer.It's not easy to create such applications and I think there are numbers of them will join this competition. regards, brent

B.Moles says:
Mar-11-2013 01:57 am

This is awesome! $75,000 is really a big prize for the best mobile app developer.It's not easy to create such applications and I think there are numbers of them will join this competition. regards, brent

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