OPERATIONS

Walmart’s new patent filings suggest more automated stores

BY Deena M. Amato-McCoy

Walmart seems to be on a patent tear.

Throughout August and September last year, the discount giant was busy filing patent applications for technologies designed to bolster digital operations — including those that could create a more automated store-level experience. One of its newest patents, filed on August 24, 2017, is for a “smart” shopping cart designed to assist the shopper — and possibly even streamline navigation — throughout the in-store visit. The cart is equipped with a sensor that communicates with a mobile device. After receiving telemetry data, the mobile device delivers navigational information to the user, according to the filing.

The second patent focuses on in-store drone technology. Filed on Sept. 19, 2017, the technology is designed to work in conjunction with mobile devices. Users will be able to use a mobile device to request a drone, which will assist shoppers with “price verification or navigation assistance,” according to the filing.

This technology is in addition to a patent Walmart was granted on March 16, supporting drone technology designed to shuttle merchandise between departments and dedicated delivery locations within its stores.

Walmart is also interested in bolstering its fulfillment operations. One patent, filed on Sept. 20, 2017, targets wearable technology which will be worn by associates to better manage inventory. The technology aims to create an electronic imaging device that can visually display the weight and inventory levels of merchandise stocked on a shelf.

Rounding out the filings is a pair of autonomous technologies created for distribution operations. The first, filed Sept. 18, 2017, uses sensors and a geographical location system to automatically identify items being placed inside of a container, as well as the container’s location. All data is sent to users’ mobile devices.

The other system, filed on Aug. 9, 2017, supports a vehicle content identification system. Comprised of “a processor and a communications interface,” the solution can identify the contents on a vehicle down to the pre- and post-delivery weight, size, and temperature, the filing reported.

Walmart has not revealed specific plans to deploy the patents once they are granted. However, the efforts suggest that the discounter is trying to position itself to create more autonomous shopping experience — both in-store and in the warehouse.

Meanwhile, the store-level systems also could position Walmart to compete against its rival Amazon’s cashier-less convenience store, Amazon Go, which opened to the public in January.

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Report: Whole Foods Market slashes creative team

BY Deena M. Amato-McCoy

Amazon is reportedly pushing Whole Foods Market to cut costs — a move that directly impacts its marketing team.

Whole Foods is slashing regional and in-store marketing and graphic-design jobs, the company’s latest push to centralize operations, according to Business Insider.

Store graphic artists, which create signage used in the stores to highlight local products and prices, will be removed from the company’s organizational structure going forward, the report said. All regional marketing office positions below associate coordinator will also be cut.

To read more, click here.

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Report: J.C. Penney to embark on hiring spree

BY CSA Staff

J.C. Penney is looking for a few good people to man one of its call centers.

The department store retailer is hiring 400 employees at its Lenexa, Kansas-based call center. The new associates will take on a variety of customer service roles, according to the Kansas City Business Journal.

The positions will be a mix of full-time and part-time roles, and all will be focused on furniture and major appliances customer care, the report said.

The new hires come on the heels of the closure of the retailer’s distribution and customer call center in Milwaukee. The shutdown displaced approximately 670 employees. Those operations were expected to be transferred to facilities in Lenexa and Columbus, Ohio.

To read more, click here.

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