Publix Super Markets is expanding its revamped organic and natural foods concept, GreenWise Market.
GreenWise Market has opened a new store in Lexington, South Carolina, at the Lexington Marketplace. It is the fifth GreenWise Market to open to date and the second in South Carolina.
The first new-concept GreenWise Market opened in Tallahassee, Florida, in October 2018. Two more locations opened earlier this year, and a total of 12 locations have been announced. The company continues to look for additional GreenWise Market locations throughout its operating area.
GreenWise Market is home to a curated selection of specialty, natural and organic products and a large variety of prepared foods, as well as in-house smoked meats, in-house made sausages, organic produce, gourmet meats and cheeses, and body care items. The store has a streamlined, modern look, with bold signage and industrial accents. It is divided into zones, including “Care,” “Finds,” “Eats,” “Cuts” and “Pours.” In the Pours zone, customers can purchase a glass of wine, locally brewed beer, locally roasted coffee or another beverage.
The Lexington store also includes a multi-panel mural by local artist and architect Wayne Rogers that serves as both an abstract lake scene and a metaphor for what ties the town together.