Another online player to open physical stores

New York – Online jewelry retailer BaubleBar is making the leap to brick-and-mortar.



Launched in 2011 by two former investment bankers with Harvard MBAs, the retailer will open its first-ever, permanent brick-and-mortar location, a 1,200-sq.-ft. shop at Roosevelt Field Mall, in Garden City, New York. The mall is one of the nation’s largest shopping centers.



BaubleBar, known for its trendy but affordable jewelry, has previously tested the waters of offline retail, opening pop-up shops. The company also sells a limited selection of goods at Nordstrom, Bloomingdale’s and Anthropologie stores.