REAL ESTATE

Bloomingdale’s enters Hawaii with tech-enhanced store

BY Marianne Wilson

Bloomingdale’s is bringing its tech-savvy, updated smaller-store format to the world’s largest open-air shopping mall.

The retailer open a store in Honolulu, on the Island of O’ahu, on Nov. 12. The location — Bloomindale’s first in Hawaii — will serve as the centerpiece of a major retail expansion at Ala Moana Center.

Technology will be utilized throughout the three-level, 165,000-sq.-ft. store to enhance the overall shopping environment and provide a seamless omnichannel experience. “Smart” fitting rooms are equipped with wall-mounted tablets that allow customers to view product availability and communicate with associates. The mirrors are equipped with touch-screen options that let customers adjust the lighting to an optimal level for trying on the latest fashions.

In addition, all fitting room areas contain communal tables with charging stations where guests can mingle and reboot

The selling associates will utilize handheld devices allowing for instant access to product information, as well as quick and easy POS mobile transactions. Additional services include buy online, pickup in store, same day delivery (within a certain radius), and international shipping of in-store purchases.

The new Bloomingdale’s is designed to offer a slice of New York City while also capturing the essence of Hawaii and its culture. From louvered wood panels throughout the space to walls outfitted in graphic palm frond prints and birds-of-paradise motifs, the store reflects Bloomingdale’s homage to the Honolulu locale.

It also features artwork created by local artists and those on the main land inspired by the Hawaiian community, uniting Bloomingdale’s strong New York City heritage and the Aloha spirit. A selection of retro-inspired images, curated by New York City-based artist Matt Schwartz, representing island life are featured throughout the store.

“It was a priority to honor the vibrant Hawaiian landscape and culture. With subtle dedications to the island throughout the store combined with Bloomingdale’s iconic aesthetic, we were able to create an authentic, modern and welcoming environment,” said Jack Hruska, executive VP of creative services at Bloomingdale’s.

The exterior shines with sleek lines and modern industrial paneling. Upon entering, shoppers are welcomed by Bloomingdale’s signature black and white décor, polished concrete floors, white louvered walls and rafted wood ceilings.

The new store will include a Visitors Center on the main floor, which will serve as a retreat and informational hub catering to international and domestic shoppers. It will offer an array of services, including a multi-lingual staff, multi-lingual store directories, complimentary coat and bag check, concierge services, hotel package delivery and style advisor appointments. There is also a limited-access VIP lounge offering additional services such as light food & beverage, Bluetooth printer and iPads, a charging station, a private restroom, and more.

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