CBL and the art of mall experiences
One of America’s biggest mall owners is out to prove you don’t necessarily need roller coasters or VR to give mall customers a great entertainment experience.
Two new concepts being introduced by Chattanooga-bases CBL properties this summer involve artistic installations that people can interact with and photograph themselves with.
Wonder Wonder, open at Oak Park Mall in Kansas City, describes itself as an art exhibit-cum-photo opp that brings out the “weird, wild, and wonderful” in people.
More kid-oriented is Inside Out Land at Hamilton Place in Chattanooga. Created by local artist J.W. Butts, it’s a 3-D art experience that reconfigures the sights of The Scenic City (that being Chattanooga) in an enchanted forest environment.
“Retail properties nationwide are seeing experiences like these pop up across the country – from The Museum of Ice Cream in San Francisco to The Color Factory in New York. We are excited to be on the forefront of this trend in our markets,” said CBL CEO Stephen Lebovitz.
Inside Out Land charges $10 admission. Wonder Wonder is free to kids 8 and under and $16 for adults.
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