Empire Outlets reports 165,000 visitors in first four days
The numbers may have been swollen by all the New York politicians and officials that turned out for its opening day on May 15, but owners of New York City’s first outlet center were nevertheless excited to report a total of 165,000 visitors to Empire Outlets in its first four days.
“This incredible wave of visitors shows that Empire Outlets is already providing a truly unique and unforgettable shopping destination for New Yorkers and people from around the world,” enthused Joseph Ferrara, principal of BFC Partners, developer of the 340,000-sq.-ft. center near the Staten Island Ferry terminal.
BFC hired tourism marketing company NYC and Co. to trumpet the arrival of the center worldwide in hopes of it’s becoming a draw for international visitors on the order of Simon’s Woodbury Common in the Hudson Valley region.
Brands open for business at Empire Outlets include Banana Republic, Brooks Brothers, Columbia Sporting Goods, Gap Factory, H&M, Jockey, Nike Factory, and Old Navy. Scheduled to open in the coming months are Nordstrom Rack, American Eagle Outfitters, Aerie, Crocs, and Levi’s.
Incredible, as in NOT credible, number! That would mean that all passengers of every ferry, everyday - or an equivalent number of people came from elsewhere, to EO for four days (including Wednesday when the stores weren't even open yet.) How were these hordes of people spending their time? Over 10,000 people visited each store in the mall, if they were divided equally. Sound farfetched? It does to me.