Up Close: Take a video tour of Target’s small-format store model
There is no one-size-fits-all strategy when it comes Target Corp.’s fast-growing small-format stores.
The stores are all different, and start as small as 15,000 sq. ft. or less (the smallest to date is in Chicago’s Wicker Park neighborhood and is just 12,800 sq. ft.). The average small-format Target is around 40,000 sq. ft., about one-third the size of a full-size 130,000-sq.-ft. Target.
“The size of each one is based on what we think will best fit and serve the neighborhood,” the retailer stated. In a posting on its website.
Target opened 30 small-format stores last year — double the number it had opened up to that point. It plans to open approximately 30 more each year over the next few years.
To take a look inside two of Target’s small-format stores in the Boston area, click here.