REAL ESTATE

Hilton opens first Tru hotel in St. Charles

BY Al Urbanski

Tru by Hilton, the hotel chain’s aggressively expanding midscale brand, has opened its newest location in Cullinan’s Streets of St. Charles property. It is Missouri’s first Tru Hotel.

The five-story building is located at the south end of the property across from Mission Taco and includes 87 guest rooms and cross-functional public spaces.

“When we created the vision for Streets of St. Charles, a primary goal was to encourage gathering and build community through a unique mix of experiences on the property,” said Christopher M. West, partner and CEO of Cullinan “That’s also a primary goal for the Tru brand, which not only values the importance of gathering spaces within the hotel, but also of providing guests with the ability to quickly and conveniently access dining and other amenities.”

Hilton has plans for as many as 500 Tru by Hiltons nationwide. The hotels feature an open lobby comprised of four areas where guests can work, play, lounge, and eat.

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REAL ESTATE

Survey: Six out of 10 people more likely to shop for apparel in malls

BY Al Urbanski

While apparel ranks as one of the most purchased categories online, clothing stores in malls still own a strong advantage over e-commerce competitors, a new study found.

Valassis, the consumer promotion and coupon company, surveyed 1,000 consumers who said they visit malls at least three times a year and found that 60% of them prefer to shop apparel in the physical marketplace. Their chief reasons for doing so: being able to try on items and compare selections at several different stores.

Malls, in general, were preferable to them than online options for:

• the social aspect of outings with family and friends;
• quick gift purchases;
• full-day experiences that may include dining and entertainment ; and
• the ability to compare prices and products across multiple stores.

Shoppers preferred online shopping, meanwhile, for the broader selection of products, avoiding crowds and parking problems, and reducing the amount of impulse purchases.
Asked what might entice them to visit malls more often, those surveyed responded with more discounts (59%), better parking accommodations (20%); events (18%), and grocery options (17%).

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CBRE hires power pair on West Coast

BY Al Urbanski

Ryan Sullivan and Jeff Nichols, considered a dynamic duo of retail leasing out West, will be joining CBRE’s Newport Beach, California, practice.

Working together at Western Retail Advisors, the two focused on tenant representation with clients the likes of Nordstrom Rack, Sprouts Farmers Market, LA Fitness, Ulta Beauty, Orchard Supply Hardware, PGA Superstore, and Nike.

Eric Whitmer and Carla Alvear, two members of Sullivan’s and Nichols’s Western team, will be following them to CBRE.

“Retail is undergoing such a radical and exciting evolution. This team will bring in great expertise and an understanding of the changing dynamics and needs of retailers today,” said Jeff Moore, senior managing director at CBRE’s Newport office.

The team will concentrate its efforts on the retail occupier business in Southern California and Hawaii.

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