H&M expects 4,000 global stores, 400-plus U.S. stores by end of 2015

BY Dan Berthiaume

New York – Fast-fashion retailer H&M estimates that it will continue to expand annually at a rate of 10% to 15%, which would take the U.S. store count to more than 400 and the total store count to almost 4,000 stores by the end of the year.

During 2015, the Swedish retailer has thus far announced it will open 61 stores, including the Herald Square flagship in New York City, which will become the largest H&M in the world when it opens on May 20.

To help staff its new stores, H&M is launching a national recruiting campaign, called "Place of Possible.” The campaign will include national advertising across online, outdoor billboards, and in-store displays as well as a college tour featuring an H&M Airstream.

The advertising campaign spotlights 50 H&M employees with personal testimonies. The campaign is the result of interviews with H&M staff.


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