REAL ESTATE

ICSC: Omnichannel retailers win over holiday weekend

BY Marianne Wilson

An estimated 151 million people visited a mall or shopping center over the Black Friday weekend.

That’s according to a report by the International Council of Shopping Centers (ICSC), which found that omnichannel retailers were overwhelmingly the preferred destination for holiday shoppers, capturing 88% of spending on Thanksgiving Day and Black Friday.

Among shoppers that utilized click-and-collect (27% on Thanksgiving Day and Black Friday), 64% made an additional in-store purchase.

For the third consecutive year, CBL’s enclosed malls were closed on Thanksgiving. Stephen Lebovitz, CEO of CBL Properties, told Chain Store Age that things kicked of strong on the morning of Black Friday, with many CBL properties experiencing long lines prior to doors opening, with some crowds lined up as early as 1:30 AM.

“A key difference between this year and last year is that traffic continued to build throughout the morning and into the afternoon,” said Lebovitz. “ Last year, we saw lulls in the morning from 7-9 and in the mid-afternoon, but that was not the case this year.”

Throughout the rest of the weekend, traffic was steady with many retailers meeting or exceeding plan and exceeding last year sales.

Lebovitz noted that the most popular retailers included Ulta Beauty, Sephora, Pink, Victoria’s Secret and Bath & Body Works. Hot items included any and all Sherpa items (pullovers, coats, etc.), knit hats and outwear, and Air Fryers at box stores, as well as beauty products and technology (wireless ear buds, pods).

“Department stores also experienced long lines prior to opening and indicated sales were strong,” he said.

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REAL ESTATE

Crossman to open Charlotte office

BY Jennifer Setteducato

Crossman & Company is laying down roots in Charlotte, hiring a local real estate veteran to open and direct a new office there.

Jill Ecuyer, who joins Crossman as a senior associate, brings more than 20 years of commercial real estate experience in the Carolinas. She spent the last five years as a director at Newmark Knight Frank and last year reached Platinum Level at the Charlotte Region Commercial Board of Realtors’ 2017 Deal Makers Awards with an individual production volume over $15 million.

Prior to joining NKF, Ecuyer served as director of leasing for The Harris Group, now Lincoln Harris, and as a senior marketing representative for Spectrum Properties.

Crossman directs a portfolio of more than 400 properties and 28 million sq. ft. It is focused on serving retail landlords throughout Alabama, Florida, Georgia, North Carolina and South Carolina, Tennessee, and Virginia.

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Online lingerie startup begins retail store push

BY Marianne Wilson

The fast-growing Adore Me has big plans for brick-and-mortar.

The digitally native retailer has opened a store at Bridgewater Commons mall, in Bridgewater, N.J. The 3,600-sq.-ft space is the brand’s second physical store to date and double the size of its first location (photo above), which opened in June, at Staten Island Mall, in the Staten Island borough of New York City.

The two stores mark the start of Adore Me’s push into brick-and-mortar retailing. The brand plans to open 300 stores during the next five years. Upcoming locations in January include a 5,000-sq.-ft. location at Providence Place, Providence, R.I., and a 2,700-sq-ft. space at Willowbrook Mall, Wayne, N.J. Similar to Staten Island Mall, both centers are owned by Brookfield Properties.

The new Bridgewater outpost is designed to communicate Adore Me’s “Inner Confidence for All’’ mission, and features empowering quotes on walls and in fitting rooms. The space is colored in light pink hues, matching the brand’s online identity. Lounge areas encourage involvement with the space. (The store was designed by New York City-based Lawrence Group.) High-tech elements such as smart RFID fitting rooms and other technology will collect, analyze, and visualize data about in-store customer engagement.

Online, Adore Me is fueling its growth through international expansion. The brand launched its site in Australia last year as well as its full assortment of products to United Kingdom and China this year.

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