LinkedIn expert to lead workshop at SPECS 2017

For more than half a century, Chain Store Age’s annual SPECS conference has delivered one of the retail industry’s most important and impactful events.



The 2017 event, to be held March 12-14 at the Gaylord Palms, Kissimmee, Florida, will cover a wide range of emerging and evolving issues, focusing on must-see innovations and essential information about trends, topics and technologies that will be impacting the industry for many years to come.



One of the 2017 conference highlights will be a session on how to leverage LinkedIn, led by Brandon Chesnutt, director, digital and development at Identity, a Bingham Farms, Michigan-based integrated public relations firm. Chesnutt has served as social media counsel and delivered award-winning work on behalf of leading consumer brands and large corporations, including Verizon Wireless, Verizon Enterprise Solutions, ADESA, and Kelly Services.



Brandon’s session, which will be held twice for maximum attendance, will discuss how to maximize the power and utility and connectivity of LinkedIn: how to effectively utilize it as a platform for company connections and recruitment, and how to use it to properly market yourself. From executives looking to build their brand and increase visibility, to marketing managers and sales professionals aiming toward enhanced networking potential and an improved ability to generate leads, LinkedIn is the most important tool in the social media toolbox.



Attendees will come away from the session with an understanding of how to cultivate an effective LinkedIn presence that leverages several different types of content – and an appreciation for the importance of evolving and refining that content over time.



To register for SPECS, click here.