Love Culture introduced at four PREIT malls
The value fashion retailer Love Culture has tripled its presence in Pennsylvania in one fell swoop.
The fast-fashion chain has signed flexible leases to enter four PREIT malls: Woodland Mall in Grand Rapids, Mich.; Patrick Henry Mall in Newport News, Va.; Willow Grove Park in Willow Grove, Pa., and Viewmont Mall in Scranton, Pa.
Prior to this deal, Love Culture’s only Pennsylvania location was at Lehigh Valley Mall in Whitehall.
Founded in 2007 as a pure-play e-commerce business offering a fast-changing selection of trendy women’s clothing, Love Culture was acquired by United LC Capital in 2014. The new owner immediately got busy expanding the brand into malls.
To date, Love Culture has opened more than 60 stores in the United States, with 11 in California, six in Florida, five in Texas, and three in New Jersey. It has a presence in 24 states, which also include Indiana, Louisiana, Washington, Nevada, and Wisconsin.
“Our remerchandising strategy is focused on identifying and attracting coveted retail brands to our portfolio – concepts that will not only appeal to consumers, but differentiate our properties within their markets,” said Joseph F. Coradino, CEO of PREIT.
That's only somewhat true. It was founded in 2007 by a former Forever 21 executive who wanted to branch out on his own. That's why the 2 stores shared so many similarities at the time. They didn't even have E-commerce until 2010. By 2012 they had opened 80 stores across America. Unfortunately, they grew too quickly which contributed to their downfall. They filed for bankruptcy later that year. Eventually, they were purchased a couple years later in 2014 as stated above, but they have less than 60 stores in the US. Total current store count is 58. Many of the original 80 stores were closed after the financial troubles.