DayBreaker

Luxury resale retailer continues store expansion

BY Marianne Wilson

The resale market is booming, particularly in the luxury segment.

Rebag, which calls itself “handbag heaven” and trades in re-selling and buying authenticated luxury handbags, has opened its seventh physical store. The  2,800-sq.-ft., two-level outpost — Rebag’s largest to date — is located in the heart of the Design District of Miami, famous for its sleek modern architecture, upscale stores and art galleries. It is the digital native’s first location in the Southern U.S., with more to come in the near future, according to the company.

Designed by Red Antler, Rebag Miami includes an outdoor courtyard with a custom mural by street artist Andrea von Bujdoss ( “Queen Andrea”) and lounge furniture done in the retailer’s signatures yellow hue. The interior features the brand’s signature “Hermès Birkin Wall,” and its “Rebag Bar,” where customers can authenticate and sell a bag in less than 60 minutes.

“Miami has a global reach with customers visiting from all over the world,” said  Charles Gorra, founder and CEO of Rebag. “The city’s vibrant culture and appetite for luxury is the perfect setting for Rebag. This new location, with its unique clientele will allow us to reach even more customers looking to both buy and sell luxury designer handbags.”

The Miami opening  comes shortly after the company’s funding announcement, totaling $52 million to date. Rebag’s data-driven approach has led the company to open stores in areas of high online adoption. It plans to increase its  portfolio to 30 in the medium term, include both standalone stores and locations in luxury malls.

To help oversee its expansion, Rebag recently hired Geronimo Chala as VP of retail. Chala’s previous experience includes managing director at CH Carolina Herrera and general manager at Tesla North America.

In addition to Miami, Rebag operates three stores in New York, and three stores in California, where it recently opened at the Westfield Santa Anita mall in Arcadia.

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