REAL ESTATE

Online custom menswear retailer opening first shop

BY Marianne Wilson

Knot Standard is trying on brick-and-mortar.

The online seller of custom menswear will open its first store-in-store concept on Nov. 3, at Bloomingdale's Manhattan flagship on 59th Street.

Knot Standard, which promises customers 100% creative control, uses 3D technology to allow customers to digitally design and visualize hundreds of fabric options to create their own unique custom garments on a large in-store touch-screen or on any iPad, prior to purchase.

The company carries more than 1,000 high quality fabrics sourced from English and Italian mills including Holland & Sherry, Vitale Barberis, Reda, Loro Piana and Zegnam. The top fabrics patterns can be digitally applied to the 3D model in real time.

The Knot Standard store-in-store business model requires zero inventory and is powered by expert stylists, the company said. Featuring a 54-in. LED touch-screen, the format combines the best of old world tailoring service with new age technology.

“Our store-in-store shop within Bloomingdale's represents a milestone within the custom clothing industry. For the first time, 3D technology brings the customer experience above and beyond the traditional tailor fabric swatch books, and now allows clients to visualize full products before buying,” said John Ballay, CEO and co-founder of Knot Standard.

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