REAL ESTATE

Designer fashion brand ‘pops up’ at Oak Park Mall

BY Jennifer Setteducato

Women’s lifestyle and apparel brand, RACHEL Rachel Roy announced that it will open a pop-up shop – its first brick-and-mortar location – at Oak Park Mall in Kansas City.

The opening of the pop-up shop in late September coincides with Kansas City Fashion Week where both RACHEL Rachel Roy and CBL Properties-owned Oak Park Mall will participate in events throughout the week.

The pop-up will serve as a showcase for RACHEL Rachel Roy to debut its holiday collection, which includes women’s sizes 0-24, jewelry and outerwear.

“The pop-up shop at Oak Park gives us the opportunity to debut our brand to a new city as we develop what our owned retail footprint could look like,” said Michele Santos, senior director of retail development for Rachel Roy. “We’re looking forward to working with CBL on similar opportunities in other markets in the future.”

The digitally native brand, founded by fashion designer Rachel Roy, already has a strong presence in department stores like Macy’s, Nordstrom and Lord & Taylor.

“One of CBL’s key priorities has been to cultivate relationships with digital natives looking to expand into physical retail,” said Stephen Lebovitz, CEO, CBL Properties. “We are excited that Rachel Roy has selected CBL’s Oak Park Mall to be the home of their first in-mall pop-up shop, and we look forward to helping them introduce the brand to Kansas City.”

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