Online puppet retailer to become ‘real’ store chain

Mount Shasta, Calif. – Following the lead of Pinocchio, online puppet and educational toy retailer ePuppets Inc. is joining the “real” world.



E-Puppets will open its first physical store on July 4, in its headquarters town of Mount Shasta, California.



The company plans to expand the brand throughout California to include locations in Silicon Valley and Los Angeles. Also in the works are plans to spin off an entertainment division called ePuppets TV, featuring original content, characters, cartoons, feature films, and merchandising opportunities featuring the ePuppets brand.



As part of the company's online marketing strategy, ePuppets has integrated an affiliate marketing program supported by Impact Radius. Website owners and online marketers can promote ePuppets.com and earn commissions on sales they refer.