REAL ESTATE

Partnership to deliver VR destinations to 25 Westfield Malls

BY Jennifer Setteducato

Unibail-Rodamco-Westfield and immersive virtual reality company The Void announced a partnership that will bring 25 permanent, state-of-the-art virtual reality destinations to Westfield centers in the United State and Europe.

Four temporary pop-ups are set to open in August and September at Westfield World Trade Center in New York, Westfield San Francisco Centre, Westfield Santa Anita in the Los Angeles metro area, and Westfield UTC in San Diego. Program themes will be “Star Wars: Secrets of the Empire” and “Ralph Breaks VR.” The centers will open permanent Void locations in the following months.

Additional permanent locations are slated to include URW centers in cities such as Paris, London, Amsterdam, Chicago, Copenhagen, Oberhausen, San Jose, Stockholm and Vienna. The full rollout will be completed by 2022.

“In a connected world, shopping is not enough anymore,” said Christophe Cuvillier, group CEO at Unibail-Rodamco-Westfield. “Today, our customers expect to be entertained and brought together to share memorable, engaging sensory experiences. We are very happy to partner with The VOID in an industry-first, to bring cutting edge immersive experiences like these to our visitors.”’

The partnership allows Utah-based The Void to expand its global presence. It currently has locations in four countries including the U.S., Canada, Malaysia and the United Arab Emirates.

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