REAL ESTATE

PetSmart bolsters store fleet

BY Deena M. Amato-McCoy

The nation’s largest specialty pet retailer of services and solutions is increasing its store count.

PetSmart opened three new stores in New Caney, Texas; Elk River, Minnesota and Jacksonville, Fla. All three locations are approximately 18,000 sq. ft., and feature pet products and services, such as pet training and adoption services. The stores also offer a full-service grooming salon managed by academy-trained, safety-certified stylists.

PetSmart operates more than 1,500 pet stores in the United States, Canada and Puerto Rico. The company also operates online, and recently expanded its digital offering with the acquisition of online retailer Chewy.com.

 

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REAL ESTATE

Web brand showcase to debut at Roosevelt Field

BY CSA STAFF

Showrooming, once considered the bane of physical retail, is now being embraced as a party to its salvation.

Next month, Long Island’s fabled Roosevelt Field mall will open a new section populated by — until now — Internet-only brands demonstrating their wares. Called The [email protected] Field, the space will provide clicks-to-bricks pioneers with modular fixturing systems, digital media walls, and even staff, if needed.

Owner Simon Properties says such a turnkey solution is what pure-play e-coms have been waiting for. The first brands to take the company up on the proposition include Raden Smart Luggage, Skinnydip London, menswear provider Vitaly, and Rhone, an athletic apparel e-tailer.

“Raden strongly believes in the power of the mall. There is a lot of foot traffic in malls with different customers to reach,” said Raden CEO Josh Udashkin. “We are a brand that wants to reach new customers where they are already predisposed to shopping.”

Simon partnered with Appear Here, a company that’s furthered the e-com pop-up concept globally, to hook brands up with showcase spaces ranging in size from 20 sq. ft. to 200 sq. ft. Also part of the project is AllWork, a tech platform that allows digital brands to remotely manage retail associates and sales strategies.

“This concept is a design-centric, experience driven, and completely transitional place to discover new product and technology in a brick-and-mortar space,” said Zachary Beloff, national director of business development for Simon.

Simon did not disclose how large a space it was devoting to The Edit.

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Hecht: New Century City is watershed moment for Westfield

BY Al Urbanski

Westfield COO Bill Hecht looks at the billion-dollar re-do of the company’s Century City Mall in Los Angeles and sees the dawning of a new era in retail.

Bill Hecht

“We believed that, with Century City, we had the opportunity to evolve it into the next generation of retailing,” said Hecht on the occasion of the re-opening of the renovated mall. “We had a fantastic customer base and location. We have tourists, a local office population, and the Beverly Hills and Bel Air crowd that have always felt that Century City was their place to shop. We were able to approach this set with a blank canvas.”

The renovation added more than 400,000 sq. ft. of retail space to Century City, bringing the destination’s total to 1.3 million sq. ft. shared among what will be a total of about 230 shops upon final completion. The tenant mix reflects a change that Westfield says it will be bringing to all its malls, a formula that blends fitness, grocery, healthcare, and dining to luxury retail to make for a sort-of high-end necessity-based center.

The new Century City boasts the West Coast’s first Eataly, a new Nordstrom and Macy’s, a renovated Bloomingdale’s, an Equinox fitness club, a Gelson’s upscale supermarket and a 15-screen AMC Theatres, Coming soon: a health-and-wellness center from UCLA focused on preventive care.

Redone common areas and interiors will be graced by art works on loan from the Annenberg Center for Photography and the Los Angeles County Museum of Art. Permanent works will also be in residence from sculptors such rounded-form master Jun Kuneko and as Stan Bitters with his ceramic work “California DNA.”

“We were really sensitive to what our customers wanted, which could be summed up in two words: California Soul,” Hecht said. “You can walk into a center and feel the warm and fuzzies or you can not feel good at all. Now you go into Century City and you feel good.”

Westfield is investing plenty in spreading those California good vibrations. Another billion-dollar re-make is underway at Westfield Valley Fair in Santa Clara and a $600 million renovation will be unveiled later this year at Westfield UTC in San Diego.

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