Specialty apparel retailer in expansion mode
A brand inspired by the Southern lifestyle is planting its flag across the country.
Southern Tide announced the expansion of its retail footprint with signature stores operated by wholesale partners in new regions, including Southeast Florida and New England. The brand is owned by Oxford Industries.
“The development of the Southern Tide signature stores and wider retail programs has allowed our brand to reach new consumers in areas that are important to us," said Southern Tide CEO, Christopher Heyn. "Now more than ever data is driving retail decisions, and content is a key factor in helping brands anticipate consumer needs.”
Southern Tide said its signature stores cater to consumers looking to incorporate Southern lifestyle into their wardrobes, even if they don't live in the South. It is partnering with local entrepreneurs who own and operate Southern Tide signature stores. Since beginning the program in 2015 with the opening of the Kiawah Island store, the brand has worked with local owners all over the U.S. to open a steady stream of Southern Tide signature stores.
Southern Tide recently announced the openings of signature stores in Raleigh, Asheville, and Wilmington, North Carolina and is now widening its reach to Vero Beach, Florida; Westport, Connecticut; Mount Pleasant, South Carolina; and three locations in Massachusetts (Nantucket, Chatham, Lynnfield and Mashpee). These stores are set to open between March and May 2018.
In addition to Southern Tide-branded apparel, the stores sell specialty ties, bowties, and pocket squares, which were created with licensed partner Harry Bachrach, along with a well-curated selection of other compatible lifestyle brands.
Southern Tide, which was founded in 2006, also has a presence in more than 850 specialty retailers and premium department stores in more than 45 states across the United States as well as online.
Southern Tide announced the expansion of its retail footprint with signature stores operated by wholesale partners in new regions, including Southeast Florida and New England. The brand is owned by Oxford Industries.
“The development of the Southern Tide signature stores and wider retail programs has allowed our brand to reach new consumers in areas that are important to us," said Southern Tide CEO, Christopher Heyn. "Now more than ever data is driving retail decisions, and content is a key factor in helping brands anticipate consumer needs.”
Southern Tide said its signature stores cater to consumers looking to incorporate Southern lifestyle into their wardrobes, even if they don't live in the South. It is partnering with local entrepreneurs who own and operate Southern Tide signature stores. Since beginning the program in 2015 with the opening of the Kiawah Island store, the brand has worked with local owners all over the U.S. to open a steady stream of Southern Tide signature stores.
Southern Tide recently announced the openings of signature stores in Raleigh, Asheville, and Wilmington, North Carolina and is now widening its reach to Vero Beach, Florida; Westport, Connecticut; Mount Pleasant, South Carolina; and three locations in Massachusetts (Nantucket, Chatham, Lynnfield and Mashpee). These stores are set to open between March and May 2018.
In addition to Southern Tide-branded apparel, the stores sell specialty ties, bowties, and pocket squares, which were created with licensed partner Harry Bachrach, along with a well-curated selection of other compatible lifestyle brands.
Southern Tide, which was founded in 2006, also has a presence in more than 850 specialty retailers and premium department stores in more than 45 states across the United States as well as online.