Victoria’s Secret, Bath & Body Works to join Miami’s Brickell City


The retail tenant roster is filling out at the retail portion of Brickell City Centre, the billion-dollar residential and mixed-use project near completion in Miami. Signing on this week were Bath & Body Works, Pinko, Stitched, Suit Supply, and Victoria’s Secret.

Brickell is Miami’s Wall Street, and it emerged as the city’s Millionaire’s Row early in the20th Century with the construction of opulent mansions. Those were supplanted by office towers and luxury high-rises by the 70s, and the trend toward posh city living continues with Swire Properties City Centre.

The centerpiece of the nine-acre project, the REACH residential tower, has sold 90% of its units, representing $180 million in closings, according to Miami’s Community Newspapers. Units there range from $595,000 to $2.7 million. The 500,000-sq.-ft. retail center appears to be just as popular.

“The majority of the retail center is almost entirely leased with tenants beginning to outfit their individual stores," said Debora Overholt, VP of retail at Swire Properties. "The combination of signing on well-known, contemporary brands such as Victoria's Secret and Bath & Body Works with high-end men's fashion brands like Stitched and Suit Supply broadens our shoppers' access to a diverse selection of retailers.”

A three-story Saks Fifth Avenue with street access will anchor the center, which will feature a Miami Metromover stop on the third floor. Other high-profile retailers set to open its doors at Brickell City in November include Armani Collezioni, Coach, Cole Haan, Kendra Scott, Samsonite and Sephora.

Food and entertainment attractions include Cinemex, Italian Food Hall, Luke’s Lobster, and the Santa Fe Café.

Working with Swire on the Brickell City retail center are Whitman Family Development and Simon Property Group.

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