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05/19/2022

Sephora and Brookfield partner to provide ‘Curbcierge’ service

Al Urbanski
Real Estate Editor & Manager
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Willowbrook is one of four Houston properties introducing Brookfield's trademarked Curbcierge service.

Sephora customers in Houston now have a new hurry-up method to pretty-up.

Four Brookfield malls in that city have teamed with the beauty retailer on “Curbcierge” service, a streamlined, app-operated curbside pickup system.

Customers who make Sephora purchases online can choose “Curbside Concierge” as their pickup option. When the order is ready, purchasers get an email or app notification that includes navigational instructions to the pickup destination. Upon arrival, they can press an “I’m here” button on the app or email, or they can scan their parking spot’s QR code. Brookfield promises that a Curbcierge team member will make deliveries to their cars within minutes.

Brookfield formed a strategic partnership to create Curbcierge with nGroup, a supply chain company that aids retailers with workers, processes, and technology. The Curbcierge brand is trademarked by Brookfield.

“We are thrilled to be the first retailer for Brookfield Properties’ Curbcierge experience. The early results of the program across our Houston stores have been very promising,” said Amber Turley, senior director of omni experience and digital strategy at Sephora.

Brookfield said that, within the first hour of going live, multiple orders started being fulfilled through Curbcierge. The service is currently available at Baybrook Mall, First Colony Mall, The Woodlands, and Willowbrook Mall in the Houston metro.

“Curbcierge gives consumers clear, concise directions while taking the burden of order delivery off store employees. We look forward to offering it on a larger scale within the Brookfield Properties portfolio,” said Meredith Darnall, Brookfield’s chief optimization officer for retail.